In the Middle East, during the month of Ramadan, one of the world’s most well known labels has removed its own label, off its products, in an effort to promote a world without labels and prejudices. Coca-Cola has released the first-ever “No Labels” cans as part of a a social experiment during Ramadan (titled “Remove labels this Ramadan”).
In a region with over 200 nationalities and a larger number of labels dividing people, these Coca-Cola cans send a powerful and timeless message that a world without labels is a world without differences. And that we are all basically just the same – human.
Labels are for cans not for people
Brand: Coca-Cola
Product: Soft Drinks
Advertising Agency: FP7/DXB
Location: Dubai, United Arab Emirates