Royal with Cheese

Royal with Cheese

Pulp Fiction (1994) by Quentin Tarantino:

Vincent: Do you know what they call a Quarter Pounder with cheese in Paris?
Jules: They don’t call it a Quarter Pounder with cheese?
Vincent: No man, they got the metric system. They wouldn’t know what the f*** a Quarter Pounder is.
Jules: Then what do they call it?
Vincent: They call it a Royale with Cheese.

Brand: McDonald’s
Product: BurgerFast Food
Media: Print
Advertising Agency: TBWA
Location: Switzerland