People Working Above

People Working Above

Warning sign cone with the message “People Working Above” has been employed as a promotional tool by Air Canada in Montreal.

The cone, which is typically used on construction sites or other locations, is now emblazoned with the Air Canada logo and is being strategically placed in high-traffic areas throughout the city.

This promotional tactic is a great example of creative marketing, as it takes a common object and repurposes it to generate brand recognition.