Coca-Cola No Labels

Coca-Cola No Labels

In the Middle East, during the month of Ramadan, one of the world’s most well known labels has removed its own label, off its products, in an effort to promote a world without labels and prejudices. Coca-Cola has released the first-ever “No Labels” cans as part of a a social experiment during Ramadan (titled “Remove labels this Ramadan”).

Coca-Cola No Label

In a region with over 200 nationalities and a larger number of labels dividing people, these Coca-Cola cans send a powerful and timeless message that a world without labels is a world without differences. And that we are all basically just the same – human.

Labels are for cans not for people

Labels are for cans not for people

Brand: Coca-Cola
Product: Soft Drinks
Advertising Agency: FP7/DXB
Location: DubaiUnited Arab Emirates